Amazon BEside
Project Overview
BEside is an innovative service that allows people to communicate with their deceased loved ones by generating interactions through their digital twin. By developing the idea as part of Amazon’s portfolio, we take advantage of the big database of customer information that Amazon has been collecting throughout these years. Customers would be allowed to interact with their deceased loved ones in different levels through Amazon Alexa. Our ultimate goal is to create a digital service that can bring the deceased one’s information and personality back to help our customers with grief recovery.
BEside would be through smart phones, laptops, and Amazon Echo series. Customers are allowed to talk to BEside as talking to the real person and get feedbacks in the real person’s voice and personality. In order to legally retrieve the deceased ones’ personal data, we would need our customers to be the rst beneficiary of the deceased one or the authorized users by the deceased ones.
Brand Image
Research
Service Prototyping
Two prototypes were built throughout the research process. We split the prototypes into two stages. In the first stage, we tried to evaluate the value of this service. In the second prototype, we led participants to imagine our service in order to understand their acceptance of our service.
Service Rendering
Service Encounter Map
Service Offering Map
Ecosystem Map
Service Channel Map
Service Relationship Map
The Value Proposition and The Business Model Canvas
Personas
